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- b. What is the primary channel of acquiring new customers? What is the channel composition of new customer acquisition? (i.e. DM: 70%; TM: 15%; Online: 10%; Branch: 5%, etc.)
- d. Do you have a generic credit score available in the market? (typically through credit bureau) If not, what are typical information available to build credit scoring models?
- b. Does your credit bureau provide "frozen file" access? (i.e. Credit bureau freezes their consumer credit file at a certain date and time of month to build time series data on balance and credit line information.)
- f. What has been your effort to increase your brand awareness in the market? (On the air advertising, viral marketing, partnerships (co-branding), etc.) What has been the most cost-effective and successful mean to improve your brand awareness?
- c. What is typical new customer acquisition cost by channel?
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