Consumer Finance

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a. What is your target market? (Super prime, Prime, Mid-Prime, Sub-Prime)?

Consumer Finance :: 3. New Customer Acquisition

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a. What is your target market? (Super prime, Prime, Mid-Prime, Sub-Prime)?

Wed Sep 06, 2017 2:22 pm

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c. To market to customers, do you require customer's marketing consent and channel consent? (i.e. can I call you via outbound TM or SMS or email or direct mail?)
d. Do you have a generic credit score available in the market? (typically through credit bureau) If not, what are typical information available to build credit scoring models?
e. What are primary offers for customer acquisition to be competitive in your market? (Credit line, APR (teaser and go-to rate?), duration, application process (speed), customer service, brand, other benefits (i.e. membership - points and discounts))
f. What has been your effort to increase your brand awareness in the market? (On the air advertising, viral marketing, partnerships (co-branding), etc.) What has been the most cost-effective and successful mean to improve your brand awareness?

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